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Pizza Hut Delivers
How the leading publisher in Gen Z sports proved their media impact.
The results
The Pizza Hut Skills Challenge was well received and often raised perceptions of Pizza Hut and intent to order from Pizza Hut.
- Male viewers were more likely to highly rate the video and indicate lift in perceptions or intent to order, compared with women
- Ethnic viewers were more likely to enjoy the video and indicate lift in perceptions or intent to order vs. Caucasian viewers
- Mars Reel, Bdot, or Max followers most often indicated lift in perceptions or intent to order Pizza Hut
Over half of viewers thought the video connected to the theme of March Madness and / or made them want to order Pizza Hut for their March Madness party. These are just some of the key insights MarsReel was able to deliver Pizza Hut, wowing their marketing team and further ensuring a long term relationship for future brand work.
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