According to a recent report, nearly half an adults’ day is dedicated to consuming content—and today there’s an ever-growing amount of content to consume. In TV alone, nearly 500 scripted shows aired in 2017, with industry professionals calling this era in television as “peak TV.” As creators continue to scale their output, the need for more relevant, cost-effective tools to better understand the viewing audience has become hard to ignore.
This market need drove the team at Pilotly to rethink online research and develop a platform that could rapidly deliver detailed viewer feedback at the lowest cost available. [Continue reading here]